Heavily influenced by magazines, fashion and advertising, affluent Chinese men are no longer admirers of just any fashion brand. Over the last couple of years their attention has shifted from traditional labels to luxury exotic brands.
Top men’s fashion brands in China are:
DOLCE & GABBANA
This Italian luxury brand is increasingly becoming a popular clothing name among Chinese men, especially the younger generation who fancy it because of the cas-cool and brave style.
Ralph Lauren T-shirts are mostly preferred by middle class Chinese men as they don’t just provide comfortable clothing, but are also ideal business attires. With classic designs and quality, POLO makes a great choice for office clothing.
Louis Vuitton is arguably the widely recognized men’s fashion brand in China. It’s not so popular among the younger, fun-loving generation probably because of its hefty price tag. But Vuitton has enjoyed a great deal of success from the classy mature who admire its rich and royal background, trademark design and quality.
Gucci mainly appeals to the young and middle aged generation who are drawn by its stylish, dynamic designs in addition to a high end image.
Very sophisticated, very New York. Calvin Klein, also commonly referred to as C.K has long been a popular choice for urban Chinese men who enjoy association with lively lifestyles.
Versace has some dazzling designs that attract progressive Chinese men. The designs are typically ideal for middle aged, working class men. Versace designs are unique, and it wouldn’t take a moment for someone to notice it.
Other fashion brands also making their presence felt by Chinese men include the likes of; ZEGNA, GEORGIO ARMANI, HUGO BOSS and Marks & Spencer. Most of these brands are setting up shop in China in anticipation for the demand of their fashion brands.
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