Monogram R – Enchant

The ann after you pass are to embody the notion of “affordable luxury”, the classic Louis Vuitton canvas e monogramm – beige on a chocolate background – is no longer in 2013 as the shadow of she-m me. It will thus be the arrival of Nicolas Ghesqui re t you from Parisian home for it to make new d desirable…

strength of focus on positioning more ‘mainstream’ that subtle, s monogramm products Louis Vuitton ended bit by losing their character of exception. As the end of the year are 2000, customers the more s Fleming is d TRN rent for the benefit of more litistes houses (such as Chanel or Herm) s, while girls lanc’re pr f rer started the Speedy mod monogramm sharpest s pioch at C line. A trivialization of the image of the claw which translates in 2013 by a worry both slowing sales…

Co a coincidence or not, Nicolas Ghesqui re takes the m me ann e t you the pr-t – wearing Louis Vuitton. Supported by Delphine Arnault and Michael Burke (CEO of the claw), this has then rein to rethink the image of the brand. He surrounds himself to his trio of friends/muses/stylists (Camille Miceli, Natacha Ramsay, and Marie-Am links save), calls within the campaigns more inspiring than 100% smooth women Vuitton (Charlotte Gainsbourg, Freja Beha,Jennifer Connelly) and doing the housework level communication (finished the mainstream bloggers: press relations are given a new list of people with whom dialogue).

Add this launch in 2014 a Louis Vuitton Foundation m lant with d measure art, luxury and culture, pr-t – also portable as innovative wear collections and choice “to focus now on more exclusive products and a smaller number of articles” and you get what r turn the dynamics of desire.

No wonder in this context that the new artistic direction of the claw felt able to its former glory the e monogramm canvas. Indeed, this last does not appear to be afraid Nicolas Ghesqui re, who decided for his first d wire to affix it to portable mini-malles (he’ll nevertheless bring these latest a cover, in case the cr me fashionistas would not still pr wear you also ostensibly the “so little hype” Monogram).

Mix e e worked most of the time in its classic version, the r e monogramm canvas and contemporary volumes invested gradually collections – spring / t 2015, pre-fall 2015 fall 2015-2016 – and is suggests in a new light. E associated with the infinitely modern silhouettes of Nicolas Ghesqui re, it offers thus an interesting contrast between tradition and modernism.

Obviously s produced by the new dynamics of the claw, the fashion intelligentsia soon so no pl bisciter massively said canvas: magazines street-style (see here, here, here and there) to accounts Instagram prescribers (see here, here and there) through the s ries lifestyle magazines, s monogramm bags are everywhere.

The “Galaxy Ghesqui re” has also managed restore want girls who “do” fashion to recover consume of the Vuitton “the pure State”, in the form of bags s shot in the famous e monogramm canvas that was the heyday of the Parisian House. The IP these believed more power out without being taxing bad bourgeois taste…

Rest know if this new craze will allow the Monogram to be finally its place within the panth on timelessly classic d unwanted (like Chanel quilting, the res’ll Herm or the Red sole Louboutin s) o if he’ll once again by cause overdose…

Gallery

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