Louis Vuitton, Visionary?

by | January 27, 2017

As g series: ro only of a vid game o rather that one of the daughters of the Kardashian clan, Nicolas Ghesqui re offers this season Louis Vuitton a delicious perfume of avant-garde…

In said, the format of campaigns Louis Vuitton at re Ghesqui re – including the idea is to give the possibility of different cr creators of images of appropriating the mood of season (see here, here and there) – don’t let anyone indiff rent.

And if Spring / t 2016 clich s of Juergen Teller don’t d m deserve not, while the presence of Jaden Smith offers the table of Bruce Weber an ind undeniable energy, it is undoubtedly the appearance of the cr ature of the Square Enix studios within the second branch of the s series 4 which focuses the most attention. Admittedly, the bias of Nicolas Ghesqui re to r v the especially especially bold…

Bold, but perfectly r fl chi: away from is r sumer a fad of geek with the means of its ambitions, the fusion Louis Vuitton/Lightning (main character of the Final Fantasy XIII video game) ob it a creative and marketing cr logic of more coh annuities.

Note as well first of all if this incursion of the virtual in a fashion campaign might have seemed “gadget” in the majority of the claws, it fits here directly in the extension of the spring collection / t 2016 of the Paris House (which is inspired by the world of Minecraft, Final Fantasy, and Second Life) while is r v lant in perfect harmony with the SF and “high tech” universe of Nicolas Ghesqui re.

His t c, the g series campaign is r v the tar a character adul by more than 11 million people, with majority of the young Japanese. By “Lightning” the friend of LVMH, Ghesqui re trying to attract good gr these youth, and more particularly that of Japan (second world march of luxury).

Finally, by throwing his evolved on an ic d not virtual popular, the DA of Louis Vuitton Act that to succeed s reduce the generation Z, the cosmos fashion g will choice to embrace fully his universe and don’t settle for the classic sch my supermodel / star photographer…

What I think

I have always dreamed to see a creator success turn into g series a number of novel h. I would have loved finding Jane Eyre at Haider Ackermann, Madame Bovary Dior (Galliano epoch), the Cl op master of Shakespeare at Azz dine Ala a or Jo March at Dries Van Noten. I can understand how it should be exhilarating for Final Fantasy fans to see one of the h ro nes of the saga becoming the g series of a claw like Louis Vuitton…
D leaving the mannequins of flesh and bone for the benefit of a fictional being in the irr measurements they and the grain of the skin formed of tiny pixels, Nicolas Ghesqui re door climax the concept of the “all Photoshop” and book a conclusion cynically aesthetic tick the problematic of the excessive editing.
Face this acid pink hair the me program, I wonder whether to see this campaign as a taste of a future o very flesh, artificial intelligence and virtual characters will be s placed on a footing of equality, or rather simply as a marketing coup Live e essentially commercial. Probably a little of both…

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