Reports: The story behind the CP Company extends to 1975 and the Italian city of Ravarino. Massimo Osti worked as a graphic designer and wanted to create functional garments inspired by military uniforms and working clothes. More than 30 years later, CP Company has come to define the sophisticated and well-dressed leisurewear.
Perhaps the strongest is the brand associated with the jacket Mille Miglia, which was launched in 1988. The inspiration came as the name of the legendary racing event Mille Miglia, which since the 20th century attracted racing drivers to drive a tough course in Northern Italy.
For fall released an updated version named 1000m Goggle Jacket. Behind the update is the designer Aitor Throup who himself called the Mille Miglia for an almost perfect design concept. The interpretation is very faithful to the original. The jacket is designed for a person in a seated driving position with details such as removable driving gloves, visors to watch and perhaps primarily the built goggles, which clearly reflects the jacket to the intended use. An important novelty is the fabric; a gore texmaterial in three layers as been allowed to undergo an oil bath with dirt to give a worn feeling.
A consistent part of CP Company idiom is precisely the materials. Not infrequently based company from a fabric and then to determine the shape of the garment. Shareholders fabric laboratory in Raverino, between Bologna and Modena, is constantly working to find new materials and dyeing techniques.
– Fabric finish makes garments from CP Company easy to recognize. It is rarely the use of completely clean and raw materials, which make the garments more vivid and worn by the wearer, says Patrik Fomin on the nitty gritty that since 2003 the agency for CP Company and sister brand Stone Island. Although it was founded by Massimo Osti.
Today CP Company includes a full collection of both jackets and suits knitwear and shirts. The common denominator is the combination of function and style, which characterizes the entire collection. The costumes have the same light feeling that the brand’s more technical jackets, often with unlined construction.
During the special collections Urban Protection and Transformables the company has the technical function than longer jackets that among other things can be turned into its inflatable chairs, shelters or tents.
– There is a clear thought behind every detail. They put not only on a pocket for it to look cool out, but the design may completely conformed to the original idea, says Patrik Fomin.
What are the brand’s main customer group?
– It’s for a client who needs an elegant style, without for that matter being too dressed up. We have a lot of advertising agencies and architects who may not need to go in a suit every day, but still want to feel well dressed. Many customers have been traveling in Italy and England and there discovered the brand. Then there is also the brand’s strongest supporters who collect garments from CP It is a very unique brand in the sense that customers follow the brand so closely, not least reflected in the widespread vintage market of garments from CP Company available.
Since the mid-80s runs Carlo Rivetti now. Rivetti among the brand’s many fans become almost canonized after over three decades steered CP Company with a clear mind, without departing from the brand’s origins. Patrik talks about how Rivetti when he visited a football match between Inter and Liverpool at Anfield Road was asked to bless the children of some of the brand’s followers. Many had even asked about getting his jacket signed, but Rivetti then had not wanted to destroy the jackets with his autograph.
– Rivettis philosophy permeates really throughout the brand. He never let through something that is not CP can stand. Everything is very long term. Although it can distinguish some color and model differences between seasons is the idea that a brand new garments from CP to be worn with a 20-year old, concludes Patrik Fomin.
The jubilee edition of the Mille Miglia is expected to be sold in 15 copies in all of Scandinavia. Price: 18 000. To learn more about the anniversary jacket recommended Beinghunted.com.
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