Following the trend of the international market, industries invest in ecologically correct production and without chemicals Democratic and usual, jeans survive all the changes and revolutions of the fashion industry, keeping its place in the closet of 90% of the world’s population. For him, the news comes at the most in the form of models, cuts and fabrics – lighter, thinner, darker or torn.
And it is precisely in a new type of denim (or jeans) that companies are betting now. Focusing on the ecologically correct, the fashion industry is modernizing and taking into account the socio-environmental issues in its production. After all, in a world where the slogan is environment, taking ecology and sustainability to the processes is a must for those who want to achieve future success and win more and more customers and investors.
For stylists, the trend is that more and more people will understand and apply sustainable concepts in their daily lives. The fashion industry needs to be prepared to meet that demand and be part of that shift in consciousness, as TheInternetFAQs says.
In this way, in the constant search for alternative raw materials to make the process cleaner and of course drastically decrease the amount of carbon emitted in the manufacturing of the pieces, came the eco jeans.
Among the main changes in the production line are the dyeing of fabric by means of natural coloring and washing without chemicals. In this way, it is possible to make reuse of the water used and the waste generated in the manufacturing. In addition, the cotton used now is organic. This combination of factors allows for less impact on the environment without ruining the beauty and quality of the piece.
There is also the possibility of doing the recycling of old parts or other waste and taking advantage of them in the manufacture. This is because, some brands produce the ecological jeans through the reutilization of other products of the same fabric. There is also a technique where polyester yarn is produced from recycled PET bottles and plastics.
For those who use the eco-friendly product, the advantage is that there is no contact with toxic and harmful substances, since eco jeans are produced in a cleaner way. In addition, users collaborate to preserve the environment and reduce emissions of polluting gases.
It does not matter if the model is made of women’s or men’s jeans, the garment looks good on anyone and still encourages conscious consumption and sustainable development-it generates value to the entire production chain and also to the communities where it is inserted, since Reduces important impacts. After all, when we talk about sustainability, we need to understand that there is value behind each piece and that buying a product is much more than what we are getting.
You find jeans in the Conscience Jeans store. Visit the Jeans Store at Brás at Mendes Junior Street, 395 or at Xavantes Street, 173 in São Paulo or find a reseller in your city, see here.