The Roaring 20’s
During the 1920s changed women’s fashion and became more transgender. The bust would be flat and ideal was more like boys. Woman wearing straighter dresses, cut off her hair, pulled on his pants and showed off pojkig tapered silhouette. For those with smaller bust fit the future bandeau-style bras excellent, but those with larger bust had problems adapting to the flat fashions and models that went in and flattened up was designed to help with this. 1922 began the history of the great underklädesföretaget Maidenform and also for us in Twilfit. Ida Rosenthal, founder of Maidenform noticed that a BHmodell not appropriate for all women. She began sketching on models that not only flattened the bust, but that also raised, to support.
Nylon And Silk
In 1930, BH had become an increasingly common in the clothing and were more readily available in the market. It kup system that is the basis for our modern time size guides, created in the 30’s SH Camp and Company, where the cups were named from A to D cup. Lingerie engines became more personalized and offered consumers specialist help to fit out the perfect model. Bra manufacturing gained momentum like never before. New materials and technologies are developed more models with different function, fit and design with different patterns and colors.Innovations like adjustable straps, carefully meted out cups and elasticity of the materials enabled a whole new industry. When World War II broke out in 1939, many women went out to work to feed themselves and courage were therefore more adapted factory. Sustainability and a comfortable and good support was important to cope with long working hours. Maidenform started alongside his underklädesproduktion to manufacture parachutes and army. All manufacturing with nylon and silk was prohibited for other than military purposes. After the Second World War, sanctions and material shortages, there was a new hunger for variety of models and materials. 1944 born underwired bra. The courage consisted of conical bra models and another popular model was the spiral ticking “Bullet Bra” which attracted attention thanks to Hollywood stars including Jane Russell and Marilyn Monroe.
Thin And Soft Materials
In the 1960s, the advertising industry’s decade, got ads for underwear a real boost.One of the most high-profile campaigns were Maiden Forms “The Maidenform Woman” and their Dream campaign. In the 60s, they became heavy and visible bra less interesting, which, among other things, Larry Nadler, son of the founder of lingerie brand Wonderbra, realized. He took out a seamless bra that was soft and thin. A bra that gave support but with a topless sensation. More followed in his footsteps and 60s BH-trend models were made of thin, soft materials that highlighted a woman’s natural shape. Lycra material appeared on the market and contributed to a more “natural” feel. American Vogue encouraged women to wear bras that; “Look like you, move like you, I feel like you”.
Part of the Fashion Industry
During the 1970s, bra industry a proper momentum with leading brands like Triumph, Wonder bra, Maiden form and others. The range was broadened and although courage was reflected in the choice of bra, as it was realized the need to meet the needs of production. The bra had become a natural part of the fashion industry and was adapted for the wearer uses, backs, loose straps and deep neckline to name a few. 1977 arose the first sketch of our time sports bra, the joggerskan Lisa Lindahl.Her “Jogbra” was launched in 1978. Bra commercials in the early 90s was referring more to the fashion and trends than to fit and function but it came to be amended in the late 90’s, when even the design changed. Design and fashion was still important but now were based on function, fit and comfort instead of the other way around and then were added fashion details. During the 2000s, the bra as a fashion garment continued and developed further. Today, fashion reports entirely dedicated to lingerie common, and we have seen examples of large underklädesshower as Victoria Secret annual fashion show. Super models Heidi Klum and Helena Christensen, and artists like Britney Spears are designing their own underwear collections, as does the well-known designers like Stella McCartney.
A Versatile Garment
Bras today represent a trillion industry and the supply is growing. Consumers expect there to be a bra for their particular fit, taste. It is made from bras for smaller bust with push effect to minimizers that reduces and raises the larger bust. Sport bras are tailored exercise and bust, and now are swimsuits with built in cups, which provide exactly the support and support as an ordinary bra provides, even on the beach.
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